ABOUT VERA
Vera is a purpose- and value-driven investment firm with the mission to develop new sectors and revolutionize industries. Together with our companies we break norms to create a healthier and more diverse and equal place.
Pictured: Vera Sundström, grandmother to the founder Joo Sundström, is the true inspiration for the Vera values. A kind, open minded and adventurous woman, she stood for sisterhood and was an integral part of entrepreneurial success for sixty years.
Spun from a family business, entrepreneurship is part of our DNA and we know the value of grit and a long term perspective. Our investment focus is FemTech and companies that want to transform its industry.
Vera strives to build awareness and better care for women’s health. A vastly neglected space, even though one half of the world’s population is women! The global FemTech market is expected to grow at a CAGR of 16% until 2030, and to a market value of 97 billion the same year. Lack of investments remains the key barrier for this industry to develop. We want to put an end to that and accelerate the innovation pace to deliver a new era of women’s health!
At Vera we are always also looking for Industry transformers. Companies that challenge outdated structures and beliefs, making way for new perspectives and business models to drive change in business and society.
Early-stage startups are Vera’s main focus, often pre-seed or seed investments, where we believe Vera can contribute the most. The Nordics is our home arena, but case by case we spread our wings.
Our investment assessments are based on four corner stones:
Strong market potential
Passionate and skilled entrepreneurs
Attractive business case based on the fundaments of profitable business models in the future
Fit with Vera’s philosophy and sectors